Pranin Organic PureFood™ is a company which sells 100% organic, plant-based supplements and whole foods. I lead design of the Pranin UX and hi-fi screens before the site launch in 2016.
The Pranin project involved the presentation of diverse product offerings and blog categories that demanded effective highlighting. Below is an example of how I tackled these challenges by reorganizing the blog categories and designing an intuitive navigation system to facilitate easy sorting and access to posts.
On the recipe categories pages, my goal was to strike a balance between showcasing a curated selection of favorite recipes and providing clear access to various recipe categories. My aim was to maintain a clean and minimalist design, with a primary focus on drawing the user's attention to the featured recipe as the centerpiece of the page.
For the Product Details page, I drew inspiration from the familiar Amazon shopping experience to create a user-friendly layout. By implementing tabbed features, I ensured that users could effortlessly access comprehensive product information without navigating away from the page, thereby enhancing their browsing experience.
